Guides and Tutorials
Improve your marketing knowledge with actionable advertising tutorials and strategies.
Facebook ads not converting? 11 reasons why and how to fix it
Ever felt frustrated with your Facebook ads not converting? You spend hours crafting the perfect ad, but it seems like all your efforts go in vain. Well, don't give up just yet! Every advertiser has, at least once, launched a campaign and saw their numbers stuck in limbo without any
How to Get a Google Ads Certification in 8 Easy Steps [2023]
Do you want to run all kinds of Google Ads campaigns like a pro? Looking to get that resume boost to increase your credibility with clients? If yes, the Google Ads Certification is your golden ticket (it's also the best and official way to do it). In today's fast-paced online
All Facebook Ad Objectives Explained [2023 ODAX UPDATED]
The first step in creating your ad campaign is setting your Facebook ad objective. On Facebook, there are 6 campaign objectives: Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. It's no secret that Facebook has become a goldmine for businesses seeking to connect with their target audience thanks to its
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Top 8 Facebook Ads Reporting Tools for Every Marketer
In this article, we'll showcase the top 8 Facebook ads reporting tools with key features, pros & cons, and pricing.
Top 9 Facebook Ads Specialists to Hire Today
Tired of feeling overwhelmed with all the ins and outs of running Facebook ads? We've done the research for you and compiled a list of 9 Facebook ads specialists with a proven track record of impressive results that you can hire today to take your ads to the next level.
Facebook Ads Consulting: Everything You Need to Know
Learn everything you need to know about Facebook ads consulting to take your business to new heights!
Our automation setup to manage a $2M+/month spend Facebook Ad's account
Automated media buying logic is essential for profitably spending over $100K/day. When managing multiple ad accounts, campaigns, ad sets, and ads with hundreds of active ads, an automation system can help improve ad spend efficiency. This is from one out of multiple ad accounts we use for this single
8 hacks to empower abandoned cart emails and increase conversions before Black Friday ends
Brands and consumers alike anticipate Black Friday the way kids look forward to Christmas morning. As consumers wait for major deals and discounts on their most beloved items, brands prepare themselves for an influx of sales — and fickle shoppers. Because, here’s the deal. There’s something kind of sneaky
How to leverage data partners and expand audience reach
Digital advertising professionals have had a turbulent few years. Apple’s iOS14 implementation, Google’s announcement that they would be deprecating cookies (and subsequent delays), and renewed concerns from the public and policymakers around user data privacy have all created a perfect storm that some are calling an ‘Adpocalypse’. If
5 Ways to Make your PPC Reports Better Today
There's no way of knowing if you do well without tracking your progress with reports. Our friends from the report-building tool share their pieces of advice on PPC reports.
Viral Marketing Strategy and Its Business Implementation
Your creativity is not limited by the client's budget. Why not try to create something truly memorable and go viral?
What can you advertise on TikTok?
The TikTok policy is a tricky thing. Read on limitations and no-no's of the world of lip sync.