Guides & Tutorials

Optimize campaign budgets and objectives, experiment with Dynamic Creatives, learn how to use expanded Dynamic Product Ads, and support organic reach.

Ever since getting acquired by Facebook, Instagram has been receiving frequent updates to its algorithm and ads platform with new features to make it more profitable for advertisers. To make

Although Google Ads (formerly AdWords) is notorious for high conversion rates, there’s a problem: it needs you to hold its hand. You have to spend hours every week checking

Snapchat might be the most underrated digital advertising channel right now, with Facebook + Instagram taking all the attention. Ever since Snapchat has launched their self-serve advertising platform, cost per impression

Do you want to learn best practices for advertising on Facebook and Instagram? Do you want to be seen as more reputable to clients, your boss, or future employers? Then

Find out what’s the difference between Facebook’s automated rules and Reveal rules.

Learn why ad set duplication is important and how to set it up with Reveal automated rules.

To keep all engagement you can link your new Facebook ad to the existing post. This means that instead of creating a new duplicate post, your ad will lead to the existing one. Here's a detailed guide how to do it with Post ID Export tool.

Uncover the gold mines hiding in your Facebook Audience Insights and learn how to use it to create more profitable campaigns in this step-by-step tutorial.

Our Advanced Facebook Ads strategies guide, to enhance your best techniques and scale up the overall performance.

Spotting ad fatigue is easy: one or several key metrics in your campaign start to drop and frequency rate simultaneously starts to grow. Luckily, we know 10 ways to fight it (with examples)!

Instagram has shown to be a great marketing tool for companies of different sizes and business models; so if your client or company isn’t on Instagram yet, go and sign up for a business account as soon as possible. Then start Autoboosting—we'll tell you how!

When your Facebook campaigns have a lot of ad sets and ads, it becomes a time-consuming process to manage everything. Bringing automation to your Facebook ads will save you significant

This guide will teach you how to deal with Facebook Ads campaigns structure, will help you choose a proper objective and setup effective naming template

The ad set is a container for one or more ads that bears its specific targeting attributes. This is exactly where you decide who should view your promo content. Here’s a few tips and tactics that will help your promo content shine while you keep the spend within reasonable limits.

If a picture is worth a thousand words, how much is a video? Learn what to include in you video ads to increase conversion.

If you’ve been using Facebook ads for quite a while, you have probably been faced with the choice between boosting a post and placing an ad. We’ll tell you the rule of thumb.

Define triggers and actions to be taken, and have Facebook Ads manage and scale themselves: auto-increase budgets for top performers, pause ads with low ROAS, etc.

Smart retargeting, continued efforts in growing warm audiences, smart timing, and more ideas on how to maximize Facebook Ads efficiency in 2017-2018.