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Top 8 Facebook Ads Reporting Tools for Every Marketer

Top 8 Facebook Ads Reporting Tools for Every Marketer

In this article, we'll showcase the top 8 Facebook ads reporting tools with key features, pros & cons, and pricing.

14 min read
May 26, 2023

Struggling to keep track of the performance of your Facebook ads? Enter Facebook ads reporting tools. In this article, we'll discuss the benefits of using these tools and showcase the top 8 Facebook ads reporting tools with key features, pros & cons, and pricing.

Facebook has become one of the most powerful advertising platforms for businesses of all sizes. With its vast user base and precise targeting options, Facebook ads can be a highly effective way to reach your target audience.

However, running successful ad campaigns requires more than just creating eye-catching ads. With so many metrics to consider, it can be overwhelming to know which areas to focus your attention on. That's why it's essential to have robust reporting tools that provide insights into your ad performance, allowing you to make data-driven decisions and optimize your campaigns effectively.

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Why are Facebook ads reporting tools important?

Facebook ads reporting tools play a crucial role in measuring the success of your ad campaigns. They provide valuable data and analytics that help you track key metrics, understand your audience, and make informed decisions to improve your return on investment (ROI). Without these tools, it would be challenging to assess the effectiveness of your ads and identify areas for improvement.

Key features of Facebook ads reporting tools

Real-time data tracking

One of the significant advantages of Facebook ads reporting tools is their ability to provide real-time data tracking. You can monitor the performance of your ads, including impressions, clicks, conversions, and cost per result, as they happen. Real-time data allows you to react quickly to any issues or opportunities, ensuring your campaigns are optimized in real-time.

Customizable reporting metrics

Facebook ads reporting tools offer a wide range of customizable reporting metrics. You can choose the key performance indicators (KPIs) that matter most to your business and create personalized reports to track them. Whether you want to focus on click-through rates, conversion rates, or engagement metrics, these tools allow you to tailor the data according to your specific goals and objectives.

Performance analysis and optimization

With Facebook ads reporting tools, you can dive deep into your ad performance and analyze the data to gain valuable insights. You can identify which ads are performing well and generating the desired results, as well as fatigued ads or those that need improvement. This analysis helps you optimize your campaigns by making data-driven decisions, such as adjusting targeting options, ad creatives, or budget allocation.

Campaign comparison and benchmarking

Facebook ads reporting tools enable you to compare and benchmark different ad campaigns. You can evaluate the performance of various campaigns side by side and identify patterns or trends that can inform your future strategies. This feature allows you to learn from past campaigns and replicate successful approaches, leading to better overall performance.

8 Best Facebook ads reporting tools

Several Facebook ads reporting tools are available in the market, each offering unique features and capabilities. Here are some of the popular tools widely used by marketers:

#1: Revealbot

Ok, so we might be a little biased here, but hear us out.

Revealbot is a powerful Facebook ads reporting tool designed to provide marketers and businesses with comprehensive insights and analytics. It offers comprehensive reporting features that enable you to track important metrics and generate beautiful reports that provide a comprehensive overview of your ad performance so you can keep your team up to date and share your results with clients.

Revealbot simplifies the reporting process by automating the generation of customizable reports, enabling you to identify trends and optimize your strategy accordingly.

It also provides advanced automation capabilities to help you optimize your Facebook ad campaigns. Set up rules and conditions based on performance metrics, and let Revealbot automatically adjust your ads, budgets, and targeting to maximize ROI.

Additionally, Revealbot offers visual analysis tools that allow you to compare and contrast different ad creatives and do A/B testing comparisons. Identify the most effective visuals, headlines, and copy to refine your advertising strategy and drive better engagement and conversions.

Key features

Custom reports

Revealbot helps you create custom ad performance reports for your ad campaigns with any combination of metrics that you’d like to see.

Revealbot reporting line chart
Revealbot reporting line chart
Revealbot reporting metrics example
Revealbot reporting example

You can select the ad channel and pick the scope you want a report on:

  • ad account
  • Campaign
  • ad sets/ad groups
  • Ads

You can also choose how you want the data to be represented by:

  • KPI
  • KPI with multiple timeframes
  • Line chart with data grouped by days or by months
  • Pie chart
  • Breakdown
KPI reporting on Revealbot dashboard
KPI reporting on the Revealbot dashboard

Report scheduling

You can have reports scheduled and delivered daily, weekly, or on a custom schedule.

Facebook ads Report Scheduling on Revealbot
Facebook ads Report Scheduling on Revealbot

One dashboard to rule them all

With Revealbot, you can combine reporting for multiple ad channels in 1 report. For example, you can pick Facebook Ads and Google Ads to show their stats in one report, which essentially can be your custom dashboard with all the data you need to always stay informed on your ads performance.

Slack and email reports

Revealbot reporting is integrated with Slack, so you and your team can stay informed with scheduled reports sent directly to your Slack or email.

You can update your team with daily reports and impress your clients with beautiful automatically recurring reports.

Slack alerts with Revealbot reporting
Slack alerts with Revealbot reporting

Top creatives

The Revealbot top creatives report analyzes the top-performing creatives across all campaigns and ad accounts.

You can view metrics on a campaign level or drill down to the ad level to see how individual creatives perform.

With top creative, you can get insights into which creatives have:

  • the lowest price per purchase
  • the highest engagement
  • the highest ROAS
  • the highest CTR
  • Which creative generated the most purchases
Top creatives report - Revealbot
Top creatives report - Revealbot
Pro tip: Once you analyze the performance of your creatives, you can tag your ads and group them into assets with naming filters to make them easier to manage!
Tagging creative assets on Revealbot
Tagging creative assets on Revealbot

Report templates

Don’t want to create a report from scratch? No problem!

If you’d rather start your report with a template instead of creating one from scratch, Revealbot’s got you covered.

Choose from a variety of pre-built creatives report templates based on your goals and KPIs:

Revealbot reporting templates
Revealbot reporting templates

Top audiences

The top audiences report allows you to understand which audiences perform better by analyzing your targeted audiences across multiple campaigns and ad accounts.

Revealbot top audiences report
Revealbot top audiences report

Learn more about how you can use our top audience report

CSV export

With Revealbot, it is also possible to download the Top Audiences and Top Creatives reports using CSV export.

Here’s an example of what the CSV export looks like for the Top Audiences report:

Revealbot CSV export - Top Audiences
Revealbot CSV export - Top Audiences

You can then use the raw data to automate your reporting even more!

For example, by uploading the CSV file to Zapier, you can create graphs and share the report with your clients or your team’s Slack.


  • Revealbot pricing is based on your monthly ad spend across all the ad accounts connected to Revealbot; the higher the plan, the higher the spending limit.
  • Revealbot plans range from $99 to $1799 per month.
  • Annual plans come with a 20% discount.
  • Custom plans are offered for enterprises.
  • A 14-day free trial is available on all plans. No credit card is required.
Want to see how Revealbot compares to alternatives?
Check out
Revealbot alternatives and comparisons

#2: Facebook Ads Manager

Facebook Ads Manager is the native tool provided by Facebook for managing and monitoring ad campaigns.

With Ads Manager, you can track the performance of your campaigns and get insights into how each ad set and ad is performing.

Facebook ads manager reporting
Facebook ads manager reporting

Key features

  • Customizable reports according to the breakdowns and metrics of your choice.
  • Includes performance, engagement, and conversion metrics.
  • Breakdown by level, time, delivery, and actions.


  • Facebook ads manager is completely free to use.


  • If you're not familiar with the interface, it can be a bit confusing to navigate at first.
  • It can be a little slow to load at times, especially if you're dealing with lots of data.
  • Facebook ads manager only presents reports in the form of data tables and CSV files, which is not ideal for presenting campaign performance to clients or bosses.


One of the great things about Facebook Ads Manager is that it's completely free to use. You don't have to worry about any hidden fees or charges - simply set up your Facebook ads account and start using it right away.

Our Verdict

Overall, Facebook Ads Manager is a solid option for anyone looking for basic reporting functionality.

#3: Wicked Reports

Wicked Reports is a Facebook ads reporting tool that provides marketers with valuable insights and analytics. By tracking and analyzing data across multiple channels, it enables businesses to optimize their ad strategies, maximize ROI, and make data-driven decisions.

Wicked reports dashboard
Wicked reports dashboard

Key features

  • Cross-Channel Attribution to track conversions across various marketing channels
  • ROI Tracking to identify the most profitable strategies.
  • Customizable reporting dashboards
  • Customer segmentation based on behavior, interests, or demographics.


  • In-depth cross-channel Insights
  • Accurate ROI measurement
  • Customizable reporting to focus on the metrics that matter to your business.


  • Learning Curve: Some users may find the tool complex
  • Pricing: Wicked Reports is a premium tool, which may not be suitable for small businesses or tight budgets.
  • Advanced features: The extensive feature set may offer more functionality than some users actually need.


Wicked Reports operates on a subscription-based model. Visit their website or contact their sales team for up-to-date pricing information.

Our Verdict

Wicked Reports is a robust Facebook ads reporting tool with valuable features for optimizing campaigns. Its cross-channel attribution, ROI tracking, customizable reporting dashboards, and customer segmentation capabilities make it a valuable resource. However, considering the learning curve, premium pricing, and advanced features, it's important to assess your specific needs and budget before deciding if Wicked Reports is the right fit for your business.

Did you know? 🤩
Revealbot has direct integration with Wicked Reports!
Pull your data straight from Wicked Reports, and use it in your Facebook automation rules and custom metrics to make all the right decisions.

#4: Hyros

Hyros is another Facebook ads reporting tool that offers advanced features to optimize advertising campaigns.

Key features

  • Advanced Attribution Modeling: Accurately track and attribute conversions to specific ads, campaigns, and channels.
  • Customer Journey Visualization: Visualize the entire customer journey to optimize ad sequences and funnel performance.
  • Granular Ad Performance Metrics: Analyze impressions, clicks, conversions, and cost-per-conversion for data-backed decisions.
  • Customizable Reports and Dashboards: Create tailored reports aligned with your business goals.


  • Accurate attribution for understanding ad impact.
  • Holistic insights into the customer journey.
  • Detailed analysis to optimize campaign efficiency.


  • Learning curve for advanced features.
  • Higher pricing compared to some alternatives.
  • Potential limitations in integrations with other platforms.


Hyros offers various pricing plans based on the scale and requirements of your business. Pricing details can be obtained directly from their website or by contacting their sales team.

Our verdict

Hyros is a powerful tool for businesses seeking in-depth analytics and data-driven optimization. While there may be a learning curve and higher cost, its advanced features make it a valuable asset to maximize Facebook ad campaign success.

Want to take your reporting to the next level? 🚀
Check out the Revealbot integration with Hyros!

#5: TrustAds

TrustAds is a Facebook ads reporting tool designed to help businesses effectively measure, optimize, and analyze their advertising campaigns on Facebook.

Key features

  • Analytics: Monitor impressions, clicks, conversions, and ROI with customizable dashboards.
  • Automated Reporting: Save time by automating detailed report generation and delivery to stakeholders.
  • Ad Compliance Monitoring: Ensure ad content complies with Facebook's policies to avoid disapproval or account suspension.


  • User-Friendly Interface
  • Comprehensive Reporting
  • Ad Compliance Monitoring


  • Premium Pricing
  • Integration Limitations
  • Learning Curve


TrustAds offers tiered pricing for individuals and agencies:

  • Individual plans start from $97.97/month for the basic plan, $197.97 /month for the pro plan, and $297.97/month for the elite plan.
  • Agency plans start from $697.97/month for the classic plan, $997.97/month for the premier plan, and $1,997.97/month for the maestro plan
  • A 7-day free trial is available on all plans

Our verdict

TrustAds can be used for reporting, providing advanced analytics, automation, compliance monitoring, and optimization. However, it may be less accessible for small businesses due to pricing, and integration with other platforms may be limited.

Not sure if TrustAds measures up against other tools? 🏁
Check out
TrustAds alternatives for a full comparison

#6: Adzooma

Adzooma is a comprehensive Facebook Ads reporting tool that streamlines campaign management and optimization.

Key Features

  • Performance Analytics
  • Automated Optimization
  • Advanced Reporting


  • Comprehensive reporting insights
  • Time-saving automation features


  • Limited platform support
  • Pricing tiers
  • Learning curve


  • Free Plan: Basic features
  • Plus Plan: Priced at $99/month
  • Get in touch with the Adzooma team for enterprise pricing

Our verdict

Adzooma is a handy tool for enhancing Facebook Ads performance. It offers valuable features for in-depth reporting and automation. However, consider the limited platform support, pricing tiers, and initial learning curve when evaluating its suitability for your needs.

Feeling spoiled for choice? 🤔
Adzooma alternatives for a full feature comparison!

#7: AdEspresso

AdEspresso is a Facebook ads reporting tool designed to streamline the management and optimization of your advertising campaigns.

Key features

  • Automated Reporting: Generate reports on reach, impressions, clicks, conversions, and more.
  • A/B Testing: Test multiple ad variations and measure their performance.
  • Ad Optimization: Identify underperforming ads and receive recommendations for improvement.
  • Advanced Analytics: Dive deep into metrics like click-through rates, cost per conversion, and audience demographics.


  • Automation and A/B testing
  • Advanced analytics for campaign analysis


  • Limited integration options beyond Facebook
  • Higher pricing compared to some alternatives
  • Steeper learning curve for beginners


AdEspresso offers plans starting from $49/month up to $259/month with pricing increasing based on ad spend and feature requirements.

Our verdict

AdEspresso can be an efficient tool for data-driven Facebook ads reporting. However, businesses should consider the limitations and higher pricing before deciding if it’s the right tool for them.

AdEspresso vs other tools?
AdEspresso alternatives to decide for yourself 🎯

#8: Madgicx

Madgicx is a comprehensive Facebook ads reporting tool that enables businesses to optimize their advertising campaigns.

Key Features

  • Analytics: Track key metrics like click-through rates, conversion rates, ad spend, and revenue with customizable dashboards and visualizations.
  • Audience Insights: Gain detailed demographic, interest, and behavior insights to refine audience targeting and create highly targeted campaigns.
  • Automated Ad Optimization: Leverage machine learning algorithms to automate ad optimization, saving time and maximizing performance.
  • Campaign Scaling: Access tools and features for effective campaign scaling, expanding reach and increasing conversions.


  • Analytics: Gain valuable insights into ad performance and audience through in-depth analytics and reporting.
  • Automation features: Save time and streamline optimization with automated processes.
  • Scalability: Tools for scaling campaigns, allowing for increased reach and potential revenue growth.


  • Learning Curve: Some features may require time and effort to fully understand and utilize effectively.
  • Pricing: Considered expensive for small businesses or those on a tight budget.
  • Focus on Facebook Ads: Limited features for other advertising platforms.


Madgicx offers tiered pricing plans starting from $149/month.

Madgicx vs Revealbot Pricing
Madgicx vs Revealbot Pricing

Our verdict

Madgicx offers analytics, automation capabilities, and audience insights to enhance ad performance. However, the learning curve and pricing may be drawbacks for some users.

What's your verdict? 🧑‍⚖️
Read the full feature comparison on
Madgicx alternatives

How to choose the right Facebook ads reporting tool

When selecting a Facebook ads reporting tool, it's essential to consider several factors to ensure it aligns with your business goals and requirements. Here are some key considerations:

Assessing your reporting needs

Identify the specific reporting metrics and data you need to track for your ad campaigns. Consider your business objectives and choose a tool that provides the necessary insights to measure your success accurately.

User-friendly interface

Opt for a tool with a user-friendly interface that allows you to navigate and understand the data easily. Intuitive dashboards and clear visualizations make it simpler to analyze your ad performance and make informed decisions.

Integration with other marketing platforms

If you use other marketing platforms or tools, ensure that your chosen Facebook ads reporting tool integrates smoothly with them. Integration simplifies data collection and reporting across multiple channels, providing a holistic view of your marketing efforts.

Cost and budget considerations

Evaluate the cost of the reporting tool and consider how it fits within your budget. Compare the pricing plans of different tools and assess whether the features and benefits they offer justify the investment.

Best practices for using Facebook ads reporting tools

To make the most of Facebook ads reporting tools, follow these best practices:

Set clear objectives and KPIs

Before launching your ad campaigns, define clear objectives and key performance indicators (KPIs). This clarity will help you track the right metrics and assess the success of your campaigns accurately.

Regularly monitor and analyze data

Consistently monitor your ad performance data and analyze it to identify trends and patterns. Regular data analysis helps you spot opportunities for improvement and make timely optimizations to enhance your campaigns' results.

A/B testing and experimentation

Conduct A/B testing and experiment with different ad elements, such as headlines, images, and call-to-action buttons. By testing various variations, you can identify the most effective combinations and refine your campaigns accordingly.

Utilize data visualization

Take advantage of data visualization tools offered by reporting platforms to create visually appealing and easy-to-understand reports. Visual representations of data make it simpler to grasp insights and share them with stakeholders.


Facebook ads reporting tools are essential for tracking, analyzing, and optimizing your ad campaigns. They provide valuable insights and data that enable you to make data-driven decisions, improve your ROI, and achieve your marketing objectives. By choosing the right reporting tool, following best practices, and utilizing the features available, you can maximize the success of your Facebook ad campaigns.


What is the free reporting tool for Facebook ads?

The free reporting tool for Facebook ads is Facebook Ads Manager. It provides advertisers with comprehensive data and insights on their ad campaigns, including performance metrics, audience demographics, and ad spend analysis.

How to do Facebook ads report?

To create a Facebook ads report, follow these steps:
1. Log in to your Facebook Ads Manager account.
2. Navigate to the "Reports" tab.
3. Click on "Create Report" or "Create Custom Report."
4. Select the desired metrics and dimensions you want to include in your report.
5. Choose the date range and any additional filters or breakdowns.
6. Click "Create" or "Run Report" to generate the report.
7. You can then export the report in various formats or schedule it to be sent to your email regularly.

Where is ads reporting in Facebook?

In Facebook, you can access the ads reporting feature through the Ads Manager. After logging in to your Facebook Ads Manager account, click on the "Reports" tab located in the top navigation bar. This is where you can create, view, and manage your ad reports, as well as access various reporting features and metrics.

What is the best Facebook ad report?

The best Facebook ad report depends on your specific advertising goals and objectives. However, some commonly used and insightful reports include:

  • Performance Overview Report: Provides a summary of key metrics such as impressions, reach, clicks, conversions, and cost.
  • Audience Insights Report: Offers data on the demographics, interests, and behaviors of your target audience.
  • Ad Placement Report: Shows the performance of your ads across different placements (e.g., Facebook feed, Instagram Stories, Audience Network).
  • Conversion Report: Tracks the number of conversions and their associated costs, allowing you to assess the effectiveness of your ad campaigns.

How do I get KPI for Facebook ads?

To determine the key performance indicators (KPIs) for your Facebook ads, consider the specific goals of your advertising campaign. Common KPIs for Facebook ads include:

  • Click-through rate (CTR)
  • Conversion rate
  • Cost per click (CPC)
  • Return on ad spend (ROAS)
  • Cost per acquisition (CPA)

Select the KPIs that align with your campaign objectives and track them using Facebook Ads Manager or third-party analytics tools.

About the author
Amal Moursi
Amal Moursi
Istanbul, Turkey

Amal is the Content Marketing Manager at Revealbot. When she's not conjuring up captivating content, you'll find her exploring the culinary world or sweating it out at the gym. 🏋🏽‍♀️

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