AdQuantum discovered Revealbot in 2018 and were very impressed with the advanced rule engine, so they decided to split test Revealbot and Facebook’s native automated rules.
Their team decided to start with Snapchat automated rules. As a result of 24/7 control and the ability to run more cost efficient creative tests, they immediately achieved a reduction in CPA. From there, AdQuantum moved all of their Facebook clients over to Revealbot and it became their main tool starting in 2020.
Because of Revealbot’s flexible rule engine, AdQuantum was able to automate a large part of their unique Facebook ad scaling strategy, which involves controlling up to ten thousand creatives a day per client.
They also implemented automation to duplicate campaigns often, which they couldn’t do as effectively or at the volume they wanted to before Revealbot.
AdQuantum also needed to keep all managers up to date with their top creatives, since they drive traffic for 20+ ad accounts per client. With Revealbot’s Top Creatives and Top Audiences tools, they can easily stay on top of and compare assets with each other in terms of their efficiency.