Reggie Paquette

Although Google Ads (formerly AdWords) is notorious for high conversion rates, there’s a problem: it needs you to hold its hand. You have to spend hours every week checking

Snapchat might be the most underrated digital advertising channel right now, with Facebook + Instagram taking all the attention. Ever since Snapchat has launched their self-serve advertising platform, cost per impression

Do you want to learn best practices for advertising on Facebook and Instagram? Do you want to be seen as more reputable to clients, your boss, or future employers? Then

Uncover the gold mines hiding in your Facebook Audience Insights and learn how to use it to create more profitable campaigns in this step-by-step tutorial.

Spotting ad fatigue is easy: one or several key metrics in your campaign start to drop and frequency rate simultaneously starts to grow. Luckily, we know 10 ways to fight it (with examples)!

Instagram has shown to be a great marketing tool for companies of different sizes and business models; so if your client or company isn’t on Instagram yet, go and sign up for a business account as soon as possible. Then start Autoboosting—we'll tell you how!

This guide will teach you how to deal with Facebook Ads campaigns structure, will help you choose a proper objective and setup effective naming template

The ad set is a container for one or more ads that bears its specific targeting attributes. This is exactly where you decide who should view your promo content. Here’s a few tips and tactics that will help your promo content shine while you keep the spend within reasonable limits.