What is the Facebook Conversions API and how to use it
There are a lot of changes to Facebook ads in preparation of Apple’s app tracking transparency prompt being introduced at some point with iOS 14. We’ve talked a
Google Ads certifications: Are they worth it?
Do you want to learn best practices for running all kinds of Google Ads campaigns? Do you want to increase your credibility with clients and current or future managers? If
14 Facebook Ad Examples for Ad Creative Inspiration
There's nothing more important than the creative when it comes to making Facebook ads work. And one of the biggest challenges that comes with making good ad creatives is producing
Tracking Facebook ads in Google Analytics the right way
Facebook Ads Manager can provide you insights into ad performance, but it can’t show you the full journey or behavior of your users and customers on your website. That’
What is the conversion window on Facebook ads?
The conversion window is a setting in Facebook ads that gives you more control over how Facebook’s algorithm optimizes your ad campaigns for conversions. The official Facebook explanation makes it a bit more difficult to understand than it needs to be, but it’
How can I do auto reporting for Facebook ads?
Facebook auto reporting will save you a lot of time on building Facebook ad reports for clients each week and here’s how you can do it. Many Facebook ad reporting options can speed up the reporting process yet somehow, when managing Facebook ads