Snapchat might be the most underrated digital advertising channel right now, with Facebook + Instagram taking all the attention. Ever since Snapchat has launched their self-serve advertising platform, cost per impression
Instagram has shown to be a great marketing tool for companies of different sizes and business models; so if your client or company isn’t on Instagram yet, go and sign up for a business account as soon as possible. Then start Autoboosting—we'll tell you how!
The ad set is a container for one or more ads that bears its specific targeting attributes. This is exactly where you decide who should view your promo content. Here’s a few tips and tactics that will help your promo content shine while you keep the spend within reasonable limits.
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