How can I do auto reporting for Facebook ads?
Facebook auto reporting will save you a lot of time on building Facebook ad reports for clients each week and here’s how you can do it.
Why does this seem to inevitably happen? Facebook advertisers love to build spreadsheets and while spreadsheets can be good for analysis and customization, it may not be worth the time it takes to fiddle with updating it, taking screenshots, and putting it in an email to clients (or worse a PowerPoint).
From a time and opportunity cost perspective, it makes much more business sense to fully automate reporting for Facebook ads. For some you may have to adjust how you do reporting, but the benefits far outweigh the cost.
Two levels of Facebook auto reporting
The first level of automation in Facebook ad reporting is having a report template that’s automatically populated so you don’t have to build the report every time. With this first level of reporting, you will still have to export the report and send it to the client.
The next level of reporting is having a template that’s automatically populated and automatically sending to the client and other recipients every week. This level of Facebook auto reporting is completely hands off. To do this, you’ll need a third party Facebook reporting tool, like Revealbot.
With Revealbot, you can create beautiful reporting templates for your ad campaigns, that’s highly customizable. Here’s what a report built in Revealbot looks like:
Not only do they look good, Revealbot reports can be customized to show exactly what you want:
- multiple ad accounts in a single report
- ability to choose different timeframes per each widget
- multiple platforms in a single report
After you’ve built a report, you can bookmark the URL to pull up the report with fresh data any time.
Want to send it to a client? You can add clients to your Revealbot account with limited access and then you can select their email addresses as delivery methods.
Then, you can specify the exact schedule you want your reports delivered, for example every Friday at 9 AM. You can also choose to send it on the 1st of every month if you only opt for monthly reporting.
For your recipients, they’ll receive the full report directly in their email - no link to click or webpage to load.
So once you build the report template and set up the delivery method and schedule, your Facebook ad reports can be completely automated.
Start a free trial of Revealbot a say goodbye to report days once and for all.