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27 Facebook Ad Examples for Ad Creative Inspiration

27 Facebook Ad Examples for Ad Creative Inspiration

Visuals reign over Facebook ads, there's no denying! They could either grab your attention at first glance or you can lose interest at all That's why we've curated a number of Facebook ad examples you can use to find your next ideas for an ad creative. Our collection of the

11 min read
Jan 28, 2021

Visuals reign over Facebook ads, there's no denying! They could either grab your attention at first glance or you can lose interest at all That's why we've curated a number of Facebook ad examples you can use to find your next ideas for an ad creative.

Our collection of the best Facebook ad examples include ad creatives of all different types, but mostly video ads. They are videos made from still images, user-generated-content (UGC) videos, and even higher production videos.

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Facebok ad inspirations

BYLT Basics

BYLT Basics sells stylish modern apparel to make that "best day" your new "every day."

They launched a Facebook ads campaign targeting golf advocates to highlight the latest release of their new Fairway Pullover.

This cool, calm video creative features a quick overview of the product with animated overlays. The music captures the user’s attention right away and syncs with the headline to give a clear message about the new product launch.

The video edits show fast-forward cuts of the product in use. They highlight a golf ball being thrown in the air to delight golfers and evoke the excitement of wearing their new pullover on the fairway.

On this other campaign they created a different approach to the Facebook ad using a static image where it only changes the colors for the pants.

The simplicity of the ad is what makes it so compelling and matches the idea that they are a good quality everyday pair of pants. If you need a Facebook ad inspiration, don't be shy to go for simplicity.


KITSCH is a self-financed, female-owned accessory brand for women built on positivity. In our favorite user-generate-content (UGC) style, they created an influencer-esque Facebook video ad showing off multiple styles of their face masks.

Using the best direct response principles including a brand logo, clear text, and a CTA, the Facebook ad helps introduce the audience to the brand and discover that face masks can be a fashion statement.

They use a pink color palette and brand logo at the top to create a consistent feminine look.

Sometimes the less production, the better.

This is one of these cases.

With a simple stop motion in the beginning and end and then video that seemingly was recorded at home with a phone. Why complicate it when you can just stick to the basics and creative effective ads.

e.l.f Cosmetics

e.l.f Cosmetics makes cruelty-free, paraben-free, 100% vegan skincare products. This fun video ad creative features a model applying the skin care products in use with an exciting drum beat.

They show off how well the product works and how easy it is to use by having the model do a before and after. The transformation is an exciting way to see the product in action and give the audience a good understanding of what Elf has to offer.

Another example is a single image Facebook ad campaign. They show a simple tweezer with their logo on it and convey the message that their products are not niche specific, but, instead, are made for everyone.

Facebook ad example - Elf Cosmetics

Nola skinsentials

Nola is a 100% vegan beauty brand that sells skin care products. This Facebook ad features a trendy retro product slideshow with animated captions.

Each product is showcased on a different colored background. The animated caption boxes inform the audience about all the key benefits of the products and the background music keeps the video fun and upbeat.

For this example, Nola went on a different path and instead of making a high production ad, they opted to keeping it simple. It is a real case showing the effectiveness of the product.

This style has grown a lot over the past few years with the growth of TikTok and Reels and they certainly can be used as Facebook ads inspiration as well.

Leaf Shave

Leaf Shave sells all-metal, pivoting-head zero waste razors. One of their key differentiating factors is their environmentally friendly utility.

This Facebook ad highlights their key differentiator with a catchy, yet informative comparison walkthrough. The presenter appeals to the target market and shows the competing razors side-by-side in a bathroom setting.

With a strong focus on the product’s strengths, it helps convince the audience that the all-metal razor is a great purchase.

A harsh review is not necessarily bad.

LEAF Shave ad example

Here's a way of showing a review where it does have a hard point of their product being pricy, but at the same time that it's still very much worth it.

And to make it even better, it has a comment from another user praising the review that it was the deciding factor to their decision to buy the product.


Sonder is a rental service selling fully-furnished, spacious apartments with flexible cancellations in more than 30 cities worldwide.

This creative blends a simple image with overlay text to promote 3 discounts. They use a ken burns effect on the imagve to pan across the apartment showing it’s luxurious design and furniture layout. The discounts are using a ladder strategy to increase the incentive when you book for a longer amount of time.

This simple creative is easy to view and helps the audience see the value in the apartment service with just a glance.

Static images and user reviews praising Sonder made the next ad incredibly effective.

Piestro Pizza

Piestro Pizza sells a robotic pizza maker. Claiming to be the future of the pizza industry, this video creative takes a retro, mysterious approach. The close video angle with a red and light blue color mix, the Facebook ad instantly captures attention and peaks curiosity.

The pizza box slowly reveals itself, giving the audience a clue about what Piestro Pizza has to offer. The ad text provides a quick overview of the product and prompts a call to action to reserve the product.

The rotating looping video gives the idea of a dance and the copy matches it perfectly!

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Kelly Ripa

Kelly Ripa is a popular celebrity that’s been featured on many reality TV shows. This testimonial-style video creative shows off her experience with vitamin packs.

The simple headline, “Convenient, Personalized Vitamin Packs” gives the audience a clear indication of the value proposition. The audience can hear more about Kelly’s experience with the vitamins and gain trust in the product.

The home setting makes it a casual way to learn about the product through a trusted influencer.

This is another example in which she shows the a new feature of the product where they ditched plastic in their packaging. The viewers can then relate to the brand for being environmental aware.

Clearco (Formerly Clearbanc)

Clearco helps entrepreneurs get funded. Their direct Facebook ad copy, “Get funded today. Unlock $10K-$10M in capital for marketing for your e-commerce business.” communicates an enticing message to drive sign ups.

The video takes a slapstick, comical approach with the actor expressing a casual relief for his latest funding round. The actor sits up from his chair, sips his drink, and talks to the camera with a bleeped-out F word. The phrase is then revealed, “I just got funded”.

This is a great way to give the emotional feeling of regular entrepreneurs being calm after getting their funding. Clear, minimalistic letterings over the images convey that feeling and give the message straight to the point.


Thuma makes bedroom products ranging from beds to nightstands, candles, and covers. This elegant video ad showcases their unique product design with a clever animation.

The video is paired with a testimonial ad text and close up imagery on the material and a branded headline that reads “Your staycation is here.”

On this ad they show how easy it is to assemble their beds in a beautiful 3d animation of the pieces coming together.

Skin Can Tell PH

Skin Can Tell PH is a skincare brand focused on skin rejuvenation. This ad creative prompts the user with a question in the ad text and features a stylish video showing the product line.

The branded color and packaging bring a bright and relaxing appearance to the audience. They show the products from different angles and present a playful unboxing of each item.

A Bowl Full of Lemons

A Bowl Full of Lemons is a household decor and cleaning blog. This influencer style video shows a brief demo of how the product works. The demo takes place in a kitchen setting and neatly organizes the product line for the viewer to see.

The caption text on the ad highlights the free offer and gives a shout out to the product brand Grove.

This is a series of story like videos that they advertised on Facebook and Instagram to celebrate the beginning of spring. They used the season as a theme for the ads and showed the content with very little production, just a regular house kitchen.


Pura sells the world’s first smart home fragrance diffuser. The Pura Smart Device allows you to control the scent in your home from your phone.

This simple animation creative shows the different fragrance products flashing between their original packaging and a piece of fruit. The fun and clever concept gives the viewer a sense of what it might smell like.

The ad text promotes the pure, natural ingredients that are in the fragrances.

They also work a lot with influencers. These videos are actually longer than usual, but since they are UGC, it works perfectly well. The influencers give a full review of their product and its features.

Following micro influencers on social media can always be a good place to find Facebook ads inspirations.


Lunya sells women’s sleepwear. Their simple ad text, “So soft and cozy, it'll be hard to feel anything but relaxed.” appeals to a younger stylish audience.

The video creative features a model wearing one of the outfits. It creates a happy, positive vibe for the viewer and presents the key benefits of the apparel in branded text overlay. The hip background jazz music aligns with the cool and comfortable look.

Lunya ad examples

Another campaign they ran were just simple imaages with a catchy phrase on them "You can throw out every old pair of sweats and upgrade to these:".

The images had the following caption: Sweats have officially evolved (consider it natural selection).

The word play of natural selection in it makes it simply brilliant!

How do I know if these Facebook ad examples really work?

First, let me say this! There's no real formula for success and each case is different. I'd be lying if I told you otherwise.

A great way to know if they will work is by knowing your audience. Try understand their intent when they are scrolling on Facebook and make sure the format of your ad, as well as the copy and creatives are aligned with them.

Once you know that, make sure you do the right targeting for your campaign. If you target the wrong audience, you'll be just wasting money.

One other thing you can do is A/B testing!

Using split testing will help you find the right kind of format, copy, targeting for your Facebook ads. Whenever you're unsure, test!

Inside Revealbot you can even automate the creative testing of your campaigns either by using one of our strategies or creating your own rules.

Also you must always monitor the results of all your campaigns. Tracking results not only ensures a better ROI with constant improvements, but also is the best way to know what works and what doesn't.

You can do that using Facebook's inbuilt reports or even better use Revealbot's reporting.

For that, connect your Facebook ad account to your Revealbot account and go to "Reports". There you can create any kind of reports you'd like and even create Reports to other platforms such as Google and TikTok.

Another report you can use there, which will help you discover the best formats for your ads is the Top Creatives report. With the Top creative's report you can see your top performing creatives and decide which works best for your campaigns

Overall, Facebook ads can be a very effective way for you to reach your target audience and achieve your marketing goals.

Of course, as with any marketing strategy and action, it need planning and careful execution. Don't think you'll drive leads just by boosting a post or that you'll get more sales if you set your ad campaign objective to awareness.

Plan carefully, define your key metrics, budget, target the right audience and choose the right placements and, most of all, monitor your results. If you do this, most definitely your campaigns will be successful.


When it comes to Facebook ads, it's more important than ever to think outside the box.

The Facebook ad examples featured here span a variety of industries and styles, but they all have one thing in common: they're effective.

From animated overlays to influencer showcases, these video ads capture attention, tell compelling stories, and persuade viewers to take action.

As you browse through these Facebook ad examples, let your imagination run wild. Remember, as long as you stick to the Facebook advertising standards, there are no rules to creativity when it comes to Facebook advertising. The most important thing is to create ads that resonate with your audience and leave a lasting impression.

Here are a few tips for creating your own creative Facebook ads:

  • Focus on storytelling. People love a good story. When you're creating your ad, think about how you can tell a story that will connect with your audience on an emotional level.
  • Use visuals. Videos and images are more engaging than text, so use them whenever possible. Make sure your visuals are high-quality and relevant to your message.
  • Be persuasive. Your ad should tell your audience why they should care about your product or service. What benefits will they get from using it? How will it make their lives better?

With a little creativity, you can create Facebook ads that will capture attention, drive engagement, and generate results.

Key takeaways from the best Facebook ads
  • Make use of videos, even from still images, to capture engagement
  • Text overlay is critical for user engagement and message retention
  • Video testimonials from influencers or UGC style are working very well for retaining attention of creating purchase intent
  • Structure videos with fast-paced storytelling to more likely keep users watching the video until the end
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About the author
Reggie Paquette
Reggie Paquette
Marketing Manager, Revealbot
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