Scentbird relies on split (A/B) testing to help it identify the perfect combinations of ad content, targeting, placement and bidding to drive the best return on ad spend. However, with a significant advertising budget at stake, Scentbird needed to scale its ad campaigns in a way that would bring maximum returns, without increasing team time spent on campaign management.
To achieve this, Scentbird asked Revealbot, one of the newest Facebook Marketing Partners, to help it run more ad campaigns in the most cost- and time-efficient way possible. Revealbot offers advanced ad campaign automation that uses rules—including custom rules that can be set by the advertiser based on the metrics that mean the most to them, such as cost per click, overall campaign budget, time metrics and return on ad spend.
Using Revealbot’s ad automation platform over a 3-month period, Scentbird increased its split test campaigns, using ad set segmentation with custom tags that could be set automatically. Different sets of rules were applied to each segment, so that Scentbird could test one ad strategy against another. Revealbot’s platform also allowed it to automatically increase or decrease budget, manage bid actions and start, pause and un-pause campaigns, based on the rule conditions it had set.