What is the Facebook Conversions API and how to use it
There are a lot of changes to Facebook ads in preparation of Apple’s app tracking transparency prompt being introduced at some point with iOS 14. We’ve talked a
Free guides and tutorials to help make you a better and more efficient
digital advertiser on Facebook, Instagram, Google, and Snapchat
digital advertiser on Facebook, Instagram, Google, and Snapchat
Google Ads certifications: Are they worth it?
Do you want to learn best practices for running all kinds of Google Ads campaigns? Do you want to increase your credibility with clients and current or future managers? If
iOS 14 and Facebook ads: All you need to know
Apple is implementing new user privacy features in iOS 14 that will change the way iOS apps will be able to track users. Here's what you need to do.
14 Facebook Ad Examples for Ad Creative Inspiration
There's nothing more important than the creative when it comes to making Facebook ads work. And one of the biggest challenges that comes with making good ad creatives is producing
Tracking Facebook ads in Google Analytics the right way
Facebook Ads Manager can provide you insights into ad performance, but it can’t show you the full journey or behavior of your users and customers on your website. That’
How to manage Facebook ads for clients the right way
If you’re running Facebook ads for clients, even if it’s just one client, there’s a right way and a wrong (very wrong) way to do it. The