Many advertisers and business owners ignore Facebook's audience network. However, there are benefits to targeting an audience outside of Facebook while taking advantage of Facebook’s targeting capabilities. Sure, due
There are two challenges to getting Facebook ad targeting right. One is understanding your unique buyer personas and the other is knowing all the different types of Facebook ad targeting options and how to leverage both of them together.
Smart retargeting, continued efforts in growing warm audiences, smart timing, and more ideas on how to maximize Facebook Ads efficiency in 2017-2018.
If one thing is certain in the world of social media advertising, it’s this. Social media is a fast-paced industry, and if you’re not paying attention to platform
Promoting Facebook posts (also called boosting Facebook posts) can still be an essential part of an effective Facebook ad strategy to scale your campaigns.
An inevitable fact of life is no matter how much you improve your ROAS, you’re guaranteed to run into posts on Facebook where others claim to have much better
