Digital advertising professionals have had a turbulent few years. Apple’s iOS14 implementation, Google’s announcement that they would be deprecating cookies (and subsequent delays), and renewed concerns from the public and policymakers around user data privacy have all created a perfect storm that some are calling an ‘Adpocalypse’. If
Apple is implementing new user privacy features in iOS 14 that will change the way iOS apps will be able to track users. Here's what you need to do.
All you need to know about holiday season sales in one place. Renewed guide.
If one thing is certain in the world of social media advertising, it’s this. Social media is a fast-paced industry, and if you’re not paying attention to platform updates, it’s impossible to keep up. To help you stay on top of the latest and greatest Facebook updates
An inevitable fact of life is no matter how much you improve your ROAS, you’re guaranteed to run into posts on Facebook where others claim to have much better results than you. This happened to me so many times and my reaction has always been the same—"I got
Facebook ads are essential for every ecommerce company and this guide will help you get started running profitable campaigns.
When your Facebook campaigns have a lot of ad sets and ads, it becomes a time-consuming process to manage everything. Bringing automation to your Facebook ads will save you significant time by removing the need of monitoring performance daily while still making sure you're getting a healthy ROI. Here's some
Although Google Ads (formerly AdWords) is notorious for high conversion rates, there’s a problem: it needs you to hold its hand. You have to spend hours every week checking keyword performance, adding negative keywords, adjusting bids and more. Aren’t you tired of doing all that work? Two ways
Snapchat might be the most underrated digital advertising channel right now, with Facebook + Instagram taking all the attention. Ever since Snapchat has launched their self-serve advertising platform, cost per impression and engagement has largely been on the decline. With all the competition on Facebook and Instagram, now is the perfect
