How to set up Facebook ads custom conversions
Facebook ads custom conversions make it easy to track the specific conversions you want on your website inside Facebook Ads Manager. Once you set it up, you’ll be able
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Guides & Tutorials
The Only Time to Use Facebook Audience Network Ads
Many advertisers and business owners ignore Facebook's audience network. However, there are benefits to targeting an audience outside of Facebook while taking advantage of Facebook’s targeting capabilities. Sure, due
How to master Facebook ad targeting
There are two challenges to getting Facebook ad targeting right. One is understanding your unique buyer personas and the other is knowing all the different types of Facebook ad targeting options and how to leverage both of them together.
Facebook advertising costs (updated January 2021)
Facebook ads are sold in an auction environment, which means the cost of Facebook advertising is largely determined by supply and demand. When you set up a Facebook ad campaign,
Latest Facebook updates and changes to ads (June 2020)
If one thing is certain in the world of social media advertising, it’s this. Social media is a fast-paced industry, and if you’re not paying attention to platform
How to auto promote Facebook posts (yes it's worth it)
Promoting Facebook posts (also called boosting Facebook posts) can still be an essential part of an effective Facebook ad strategy to scale your campaigns.