You don't always need complicated rules to manage your ads. Lots of our clients use ROAS (return on ad spend) metric as a main factor in optimizing their ad campaigns. It is especially effective if you're running an e-commerce store and have many different goods with various prices, so the
You don't always need complicated rules to manage your ads. Lots of our clients use ROAS (return on ad spend) metric as a main factor in optimizing their ad campaigns. It is especially effective if you're running an e-commerce store and have many different goods with various prices, so the Cost Per Purchase metric isn't exactly working for you.
So here is a rule that is simple and yet very powerful, it'll stop any ad sets that after spending $15 today have returned less than 1.5x in purchase revenue:
Try it yourself with our free 14-days trial and don't hesitate to contact us if you need any assistance ;)