How to Start Facebook Influencer Marketing
From your local juice bar to multinational consumer brands, most of today’s businesses are on the internet. While great for consumers, the shift to digital commerce means more competition
Free guides and tutorials to help make you a better and more efficient
digital advertiser on Facebook, Instagram, Google, and Snapchat
digital advertiser on Facebook, Instagram, Google, and Snapchat
How to Scale Black Friday Facebook Ads for the Holidays
Black Friday and the entirety of Q4 is the biggest time of the year for Facebook advertisers, especially for ecommerce brands and agencies who serve them. Preparing your strategy ahead
How to set up Facebook ads custom conversions
Facebook ads custom conversions make it easy to track the specific conversions you want on your website inside Facebook Ads Manager. Once you set it up, you’ll be able
The Only Time to Use Facebook Audience Network Ads
Many advertisers and business owners ignore Facebook's audience network. However, there are benefits to targeting an audience outside of Facebook while taking advantage of Facebook’s targeting capabilities. Sure, due
How to master Facebook ad targeting
There are two challenges to getting Facebook ad targeting right. One is understanding your unique buyer personas and the other is knowing all the different types of Facebook ad targeting options and how to leverage both of them together.
Facebook advertising costs (updated January 2021)
Facebook ads are sold in an auction environment, which means the cost of Facebook advertising is largely determined by supply and demand. When you set up a Facebook ad campaign,