How do I manage bids on the ad level?

This is for advertisers who like to experiment with manual bidding. Usually everyone sets a bid cap on the ad set level but you probably didn’t know that using Revealbot you can do that for ads as well.

Consider this, you have 3 ads in an ad set and one of them is doing so great that the whole ad set’s performance is good too. And it obviously makes more sense to increase the bid of the best ad in there rather than raising it for the whole ad set and hence for all ads inside.

Now take a look at an example of a task:

It’ll be increasing the bid by 1% every 2 hours if an ad’s ROAS is over 4. And the rule will keep going until the bid exceeds the threshold of $25.

Note that any bid change on the ad set level overrules the ad level bid setting.

Video version:

Read next: How to manage Facebook Ads for clients