The whole point of automating ads management is to not spend money on inefficient ads and to keep investing more in the most fruitful ones. So the first thing that advertisers usually start with is setting up pause rules. But what if a potential customer took some time to think after viewing an ad and only then purchased your product or installed an app, whereas this ad was already paused by a rule?

Because the ad is no longer considered inefficient you'd probably want to give it another go. On the screenshot below you can see the example of a rule that would start the exonerated ad back on if the cost per app install goes under $5:


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