The following idea is intended to further exploit the hypothesis of new ads having advantage over older ones in terms of getting more impressions. So even if an ad doesn't perform well it doesn't always mean this is a bad ad, it might've just gotten an unfair treatment from Facebook's algorithms. If you believe that's the case then you can come up with a rule that would pause such ad and put a fresh copy in its place:


In this example the rule would duplicate and pause an ad that meets either set of conditions below:

  1. Spend > $5, Hours since creation > 24, Link clicks < 1 OR
  2. Spend > $5, Hours since creation > 24, CPC (link clicks) > $3

So if your ads are performing worse than they were initially maybe this trick could help. Give it a try!