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FB Ads tip of the week: duplicating bad ads

FB Ads tip of the week: duplicating bad ads

Find out how to further advance your Facebook ads optimization by duplicating bad ads.

1 min read
May 23, 2018

The following idea is intended to further exploit the hypothesis of new ads having advantage over older ones in terms of getting more impressions. So even if an ad doesn't perform well it doesn't always mean this is a bad ad, it might've just gotten an unfair treatment from Facebook's algorithms. If you believe that's the case then you can come up with a rule that would pause such ad and put a fresh copy in its place:

Tip23052018

In this example the rule would duplicate and pause an ad that meets either set of conditions below:

  1. Spend > $5, Hours since creation > 24, Link clicks < 1 OR
  2. Spend > $5, Hours since creation > 24, CPC (link clicks) > $3

So if your ads are performing worse than they were initially maybe this trick could help. Give it a try!

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About the author
Artur Verbakh
Artur Verbakh
Head of Support, Revealbot
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