FB Ads tip of the week: duplicate at higher budget

A lot of you guys are using ad set duplication to scale by creating copies of your best performing ad sets. As you know the copies have the same budget as the original ad set along with all other parameters. There is only one difference: the copies have “- Copy” in the end of their names.

So to change the budget of duplicates right after the rules create them you can set up another rule like this:

Note that I used the name contains filter to affect only the copies whilst the hours since creation condition ensures the rule would work only with newly created items, ignoring everything older than half an hour.

If you prefer watching to reading take a look at the video version of the tip:

And as always, please let me know if I can help you with anything ;) Cheers!