Most ecommerce companies running Facebook ads are very comfortable with running Facebook ad conversion campaigns, but are they the cheapest way to get conversions? Conversion campaigns tell Facebook’s algorithm to optimize for conversions. PPE campaigns, on the other hand, tell Facebook’s algorithm to optimize for engagement. Although engagement
While I don’t recommend always posting the same content on both Facebook and Instagram, sometimes it can be a good idea to do so, especially when the content ideas are running dry. Luckily, there’s a few options to quickly post the same content to Facebook and Instagram at
Facebook ads custom conversions make it easy to track the specific conversions you want on your website inside Facebook Ads Manager. Once you set it up, you’ll be able to see which campaigns and ads resulted in conversions, what your cost per conversion is, and then optimize your Facebook
Many advertisers and business owners ignore Facebook's audience network. However, there are benefits to targeting an audience outside of Facebook while taking advantage of Facebook’s targeting capabilities. Sure, due to a significantly lower click-through-rate and a lack of full control over ad placement, Facebook Audience Network ads are less
There are two challenges to getting Facebook ad targeting right. One is understanding your unique buyer personas and the other is knowing all the different types of Facebook ad targeting options and how to leverage both of them together.
With Revealbot’s Google Sheets integration, you can now use external data and values from a spreadsheet in your automated rules. This integration is perfect for customers who use Google Sheets for analyzing performance, forecasting, and calculating budget allocation and want to use that data to inform their rules. It’
Since releasing Revealbot Strategies in October last year, we’ve made a major update. You can now create your own Strategies and share them! Watch our announcement video: In case you missed it, Revealbot Strategies are automated rule templates users can add to their Revealbot account in one click. With
Although Google Ads (formerly AdWords) is notorious for high conversion rates, there’s a problem: it needs you to hold its hand. You have to spend hours every week checking keyword performance, adding negative keywords, adjusting bids and more. Aren’t you tired of doing all that work? Two ways
Snapchat might be the most underrated digital advertising channel right now, with Facebook + Instagram taking all the attention. Ever since Snapchat has launched their self-serve advertising platform, cost per impression and engagement has largely been on the decline. With all the competition on Facebook and Instagram, now is the perfect
Today we're closing the beta to Revealbot for Snapchat Ads and opening it to the public! 🎉 With Revealbot for Snapchat Ads, you'll be able to create many of the same rules you're familiar with creating for Facebook Ads, such as pausing, starting, and adjusting budgets for campaigns, ad sets, and
Do you want to learn best practices for advertising on Facebook and Instagram? Do you want to be seen as more reputable to clients, your boss, or future employers? Then you are in the right place to be considering taking Facebook’s Blueprint Certification exam and getting officially certified. I
Today we're launching a new product to make it easier to get started with Revealbot and to help more advanced users scale their campaigns with automate rules.
